Segmentation $101$: A Strategist$$s Complete Guide to Marketing Segmentation

ELISE DOPSON

It$$s no secret that consumers want personalized content. In fact, $74\%$ of customers feel frustrated when website content is not personalized, and a further $59\%$ say that personalization influences their shopping decision.

This means that you could be losing out on site traffic, engagement and purchases if you$$re not personalizing your communication attempts.

Luckily, there$$s one strategy you can use to deliver personalized marketing: segmentation. Marketing segmentation is a technique that works by using a variety of sources to make informal targeting decisions to improve customer satisfaction.