Segmentation and Demographics Types of segments Demographic segments Geographic segments Psychographic segments Assignment COMPANY Understanding the buyer is critical to meeting their needs. To build the perfect buyer persona is impossible without looking at their segmentation characteristics and determining how their buying decisions are affected by each segmentation. Demographic segments include quantifiable data such as age, gender, ethnicity, income, marital status, number of children, occupation and education. Geographic segments might include things like country, city, zip code, population density, region within a country, physical area (mountains, desert, tundra, etc.). Psychographic segments would look at characteristics such as values, beliefs, attitudes, feeling, personality, lifestyle, activities and interests, and religious or political beliefs. Using various segmentation identifiers (Demographic, Geographic and Psychographic), look at each of the products for the non-existent companies below and decide the characteristics a typical buyer for each product might possess. PRODUCT DEMOGRAPHIC GEOGRAPHIC PSYCHOGRAPHIC