Segmentation, targeting and positioning each have distinct roles. What happens duting the "segmentation" stage (that distinguishes it from targeting and positioningl? (Read through all answers before making your selection) Conwmers are divided up and catecorited based on dexinct needh, tharacterisbes and belaviofs. ALL of the anwwers listed see coered The company relects a spechic ate goup to purwe. The compary markels to everyone. This is the stage in which coerpanies tocus on creating a mensage about the product or ienvice