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Segmentation, targeting & positioning Study the two hamburger restaurants Five Guys and Mcdonalds in Hong Kong. Find an example of a local advertisement for each

Segmentation, targeting & positioning

Study the two hamburger restaurants Five Guys and Mcdonalds in Hong Kong.

Find an example of a local advertisement for each brand and discuss how each advertisement matches with the major consumer segmentation variable(s), target market(s) and positioning of the brand.

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