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Segn Schmitt en su libro Marketing Experiencial, se distinguen 5 tipos de experiencias diferentes o Mdulos Estratgicos Experienciales (MEEs) los cuales son: a. Sensaciones, Sentimientos,
Segn Schmitt en su libro "Marketing Experiencial", se distinguen 5 tipos de experiencias diferentes o Mdulos Estratgicos Experienciales (MEEs) los cuales son: a. Sensaciones, Sentimientos, Pensamientos, comportamientos e identidad social. b. Comunicaciones, identidad, presencia, entorno y recursos. c. Atencin, inters, deseo, compra y accin. d. Ninguna es correcta
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Principles of Operations Management Sustainability and Supply Chain Management
Authors: Jay Heizer, Barry Render, Chuck Munson
10th edition
978-0134183954, 134183959, 134181980, 978-0134181981
