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Segn Schmitt en su libro Marketing Experiencial, se distinguen 5 tipos de experiencias diferentes o Mdulos Estratgicos Experienciales (MEEs) los cuales son: a. Sensaciones, Sentimientos,
Segn Schmitt en su libro "Marketing Experiencial", se distinguen 5 tipos de experiencias diferentes o Mdulos Estratgicos Experienciales (MEEs) los cuales son: a. Sensaciones, Sentimientos, Pensamientos, comportamientos e identidad social. b. Comunicaciones, identidad, presencia, entorno y recursos. c. Atencin, inters, deseo, compra y accin. d. Ninguna es correcta
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