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Seiko has a headache so takes a headache pill. Her headache goes away. The next time she feels a headache coming on she takes

Seiko has a headache so takes a headache pill. Her headache goes away. The next time she feels a headache coming on she takes that pill. Her behavior (taking the pill) is encouraged because it helps avoid a painful headache; it increases the pill-taking behavior. This is an example of negative reinforcement. positive reinforcement. aversive punishment. response cost punishment.

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