Select a B2B company of your choice and develop a relevant B2B marketing plan.  The industrial marketing plan should include the following:

- The name of the B2B company/brand, description of its product/services

- A description of its market and the direct/indirect competitors

- A well identified and justified target group following a Segmentation, Targeting and Positioning approach

- Identify the buying center of the target group companies, and the participants in the business buying process

- Develop a strategy to target procurement or purchasing manager (buyers) of your prospective customers

- What is the role digital channels for this industry?

- Develop a relevant media plan including offline and online media channels

- Suggest specific metrics to monitor the relevant campaigns and measure impact.