Select a BRAND from a product or service (e.g., Tide, Southwest Airlines, Uber) that has some importance or significant VALUE in your life.

*What is the BRAND name of the product or service that has importance or significant value to you?

*How/why did it become significant to you?

*Explain how the marketing views of that brand are different than other similar brands of product/service? *In what ways does your selected brand create value for its customers?

*How do customers respond to the attention?

*How does creating value for customers end up creating value for the brand? Be specific. Describe how your experience(s) with the brand compare to the promises made about the brand's performance.