• • Select a brand of your choice that represents each of the four types of customer values (i.e., mapping of a brand to a customer value). That is, select one brand for economic value, a different brand for functional value, a different brand for experiential value, and finally a different brand for social value, paper describing how each of the four brands of your choice represents each type of customer value that it maps onto. Defend your rationale with concrete examples.

    
    

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