Question
Select a brand that is NOT a consumer product. You may use your own personal brand or company as long as it is not a
Select a brand that is NOT a consumer product. You may use your own personal brand or company as long as it is not a consumer product.
Provide graphics and cited facts to help the class understand this brand.
Provide a critique: is this brand using branding elements and secondary branding strategies successfully?
Has this brand developed branding differentiation versus the key competitors?
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Smith and Roberson Business Law
Authors: Richard A. Mann, Barry S. Roberts
15th Edition
1285141903, 1285141903, 9781285141909, 978-0538473637
