1. Select a brand that you know well.

a. (10 points) Describe the brand and identify what about the brand makes it something that customers are willing to buy.

b. (10 points) Briefly describe the main customers or target audience(s) for that brand.

1. Imagine you run digital marketing for the brand you chose. Cyber Monday is coming up. You only have enough marketing budget to do "Sponsored Search" on either Amazon or WalMart+. After reading the 4 articles above, tell:

a. (10 points) Which retail site of these two did you choose for Cyber Monday?

b. (40 points) Why did you select THAT partner over the other? Go into detail as to the reason(s) that the chosen retailer ought to be a better for the brand, citing at least one difference described in the assigned articles.