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Select a business that pursued or is pursuing a blue ocean strategy. Summarize the firm's business model in a few sentences. Did this business model

Select a business that pursued or is pursuing a blue ocean strategy.

Summarize the firm's business model in a few sentences. Did this business model change over time as the company pursued a blue ocean strategy?

Identify how the firm a) managed risk, b) lowered costs, and c) delivered customer value (you may need to do some research using news stories).

In looking at the choices made by the firm, what types of future choices can you infer that they value? Do you agree with this strategy?

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