Select a business that you will use to apply social media marketing strategies. You are encouraged to use a real business or organization in order to gain practice providing these services, but you may also use the fictional business, Colonized Coffee. 

 

Instructions Section 1: Social Listening Analysis Create a 2-3 page paper in which you will cover the following: Summarize the primary intelligence gained by conducting a social listening analysis on social media for your selected business, using the five stages of social listening listed below. Use social media networks such as Facebook Instagram, YouTube, Pinterest, and Twitter to find this information. This helps to determine a company's target audience and where you can find them. Listen to conversations about a company. Listen to conversations about the company's competitors. Listen to conversations about the industry. Listen to the overall tone and style of the conversations. Listen and look for conversation in different social media networks. Analyze the data to determine the most relevant information as it relates to the business of your choosing. Consider the questions below as a guideline. If you know what consumers are saying.