select a company of their choice which is not yet international . Once the company has been approved you will be required to prepare a detailed strategic report to management that analyses the marketing strategy as overall market attractiveness of entry of this company into a specific European, North American OR Asian market. Ideally your report will contain: An Executive Summary A brief introduction of the selected company Identification of the countries selected for market entry For the selected country provide a detailed analysis of: Target market, culture dimension, SWOT analysis, Political restrictions, and market attractiveness. Study the competition in the selected country Choose your mode of entry Conclusion After evaluating the country and its environment students must make a recommendation of is this going to be a viable decision, along with your reasons and justifications of why.