Select a company that uses a reverse marketing approach. Explain what they use for reverse marketing, why you believe reverse marketing works for them, how you see their products outshining others in the marketplace, and if you think the company should look at other approaches or if they actually use many different type of marketing approaches to meet the market. Make sure to identify who the company's competition is and also indicate whether you see their competition changing based on the reverse marketing tactics that your chosen company has used.