Select a company to analyze. First write a recommendation summary including name of the company and ticker symbol, industry, market information, and a recommendation for the stock $($strong buy, hold, neutral, sell$).$ Next write a business summary stating when the business was founded, major business, major change of business in its history, and the most recent year revenue and its breakdown $($both by region and segments$).$ Next write about economic and industry trends $($GDP growth, inflation, interest rate, yield curve, consumer confidence, business cycle stage identification $[$calculate quarterly rate of growth of GDP over the past year, calculate whether interest rates are falling or rising and whether the yield curve has been flattening or steepening, estimate whether consumer confidence is increasing or decreasing$],$ oil price trend, dollar strength, economic trends in the world, news announcements, industry business trends and life cycle. Next analyze and write about the industry $($sensitivity to business cycles, industry life cycles $[$start up$,$ consolidation, maturity, relative decline$],$ competitive environment $[$threat of entry, rivalry, substitutes, buyers and suppliers$],$ and barriers to entry$[$incumbent cost advantages, incumbent demand advantage$-$customer captivity, economy of scale$]).$ Next write about the strengths and weaknesses of the firm by analyzing the company profile, key facts, business descriptions, history, key employees, major products and services, and revenue analysis. Possible strength and weaknesses; financial health $($credit profile$/$leverage$),$ profitability $($ROE$,$ ROA, ROIC$),$ current consumer trend benefits, current economic up$/$down trend, alternative substitutes shrinking the market demand. Finally, perform a valuation of the company using DCF $($discount cash flow methods$).$