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Select a country. Select an existing product or service within a home country to be introduced to your selected country. Apply the PESTEL framework and
Select a country. Select an "existing" product or service within a home country to be introduced to your selected country. Apply the PESTEL framework and explain your findings in detail. Pestel must be in diagram format and also explained in essay format underneath. Make sure you cover: o Foreign entry modes (e.g., FDI, export etc.) o Global Risks o Any Forex issues
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Business Research Methods
Authors: Alan Bryman, Emma Bell
4th Edition
0199668647, 9780199668649
