SELECT A FIRM, AVOID BIG OBVIOUS BRANDS (APPLE, NIKE, FACEBOOK, AND LIKE)

1. How does the firm have a comparative advantage in the goods or services it provides?

Note: If your firm sells many different goods and/or services, you can lump related ones together and not have to address every good or service that the firm provides.

1. How do you think they gained this comparative advantage and how does the comparative advantage help them in the markets in which they compete?

You may also discuss how the employees have a comparative advantage in producing that product.

1. Compare your firm or employees to firms or employees in a different market. That is, if your firm produces sporting equipment, don't try to establish why your firm has a Comparative Advantage over another sports manufacturer (say Nike), but rather over a firm that isn't in the sporting equipment market.