1. Select a firm in which you have a particular interest.
2. Avoid the big, "obvious" companies, such as Apple, Nike, Facebook, and the like.

For the particular firm or business, you selected, explain how the demand for the firm's product affects its choices regarding how much it can sell and the price that it can set for the goods it produces.

1. Describe events outside of your firm's control that could cause the demand for your business' products to increase or decrease?
2. Choose a couple of events that could affect the demand for the firm's product and describe them.
   1. What effect would this have on the demand for the firm's products and for the firm's profitability?
   2. How would the firm react (what decisions would it possibly make) if those events occurred?
3. Are there any ways the firm can increase the demand for its products? What could the firm do, and why might a firm do those things? Do you see evidence that the firm you chose is doing those things?