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Select a Fortune 500 company fromhttps://fortune.com/fortune500/. Research the company's most recent annual report. You might find easy access to your company's annual report athttps://www.annualreports.com/. Identify

Select a Fortune 500 company fromhttps://fortune.com/fortune500/. Research the company's most recent annual report. You might find easy access to your company's annual report athttps://www.annualreports.com/.

  • Identify background information on the company, including the company name, ticker (stock) symbol, GICS Sector, and GICS Sub Industry.
  • Summarize the products the company produces and sells, and who their target customers are.
  • Describe factors that could shift the demand curve for the company's product(s) (see the risk factors discussed in the K-10).
  • Describe factors that could shift the supply curve for the company's product(s) (see the risk factors discussed in the K-10).
  • Describe whether the company's product(s) would be expected to have an elastic demand or inelastic demand.
  • Discuss the firm's profitability with an explanation of the difference between accounting profit and economic profit.
  • Examine the costs the company incurs and discuss whether the majority of costs are fixed or variable in nature.
  • Describe the market structure that best describes the market the firm is in.
  • Analyze how the market structure affects the profitability and pricing power of the firm.

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