Select a large retail business, and address how an analytical customer relationship management (CRM) tool may help with customer churn prediction models as described in the below reading article and the below-linked videos Sirk, C. (n.d.) What is analytical CRM (& 10 best CRM analytics tools examples).

CRM.org. Retrieved February 3, 2022, from

https://crm.org/crmland/analytical-crm Scott, T. (2020, March 17). 6 ways CRMs stop customer churn. Technology Advice. https://technologyadvice.com/blog/sales/crm-stop-customer-churn/ TEDx Talks. (2020, January 2). Decision-making in a future of big data and AI -Christina Orphanidou -TEDxUniversityofNicosia [Video]. YouTube. https://www.youtube.com/watch?v=ZT8uSJojmqw CodeEmporium. (2021, February 22). How would a data scientist analyze customer churn? [Video]. YouTube.

https://www.youtube.com/watch?v=6EmjRXUcARc. How would business leaders utilize data gathered about their customers to customize and target advertising? How would prediction models help in decision-making regarding promotions to offer or other methods to help retain customers and reduce churn?