Select a large U.S. company (e.g., Walmart, Apple, Microsoft, etc.) and evaluate its managerial decisions in several different areas. Address all of the following areas, using section titles:

• Provide an introduction and a conclusion. You may present a general purpose of your final paper and your writing plan in an introduction. A conclusion can be drawn from your discussion in the main body of your paper.
• Describe the history of the company.
• Evaluate the company's products and primary markets, domestic and/or global.
• Examine the company's pricing strategies and nonpricing strategies to maximize its profit. Nonpricing strategies include advertising, product differentiation such as function, design, and/or model, enhanced service quality, etc.
• Appraise any sources of risk or uncertainty in the company's operations and decision making. You may need to clarify the difference between risk and uncertainty.
• Assess any asymmetric information issues that the company experienced during the previous five years. What were the adverse selection and the moral hazard problems that the company encountered?
• Analyze the principal-agent problems that the company may have. Begin your discussion with the definition of the principal-agent problem.
• Evaluate if the company has any current issues that the CEO may want to resolve or improve.
• Use economic language and demonstrate your understanding of the concepts and theories of this course.

Writing the Final Paper