Select a multinational company and determine if they have integrated marketing campaigns for a product or service. Once the multinational company is identified, Answer, where it considers their contribution to the marketing plans and what value it adds to the product or service. Questions:

1-What is an integrated marketing campaign? 2-Which elements of the integrated marketing plan include integrated marketing campaigns. For example, what strategies are being carried out in terms of promotions, advertising, public relations, personal selling, direct marketing or those that apply to your campaigns. If the company does not have an established integrated marketing plan, what recommendations will they offer to implement it in your product or service? 3- Presents recommendations based on the arguments presented in the content. References:

• Andrews, J. C., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10.^a ed.). Cengage Learning. Cengage.
  • Chapter 1: Overview of IMC