Select a product or service for which you would like to develop a marketing plan. This may be a business idea you may have thought about in the past. Do not select a product or service that is currently on the market. The plan should be no less than 15-20 pages in length NOT including your title page, reference page(s), attachments, and appendices. Use Standard APA (7th ed.) style, double-spacing. II. Suggested Marketing Plan Outline Option Suggested Marketing Plan format option. You are welcome to use the sample format in the textbook on Page 61 for Pegasus Sports International - And adapt it to fit the business proposal you are working on. An alternative format from another marketing text is as follows: 1. Title Page 2. Executive Summary 3. Table of Contents 4. Introduction (Context) 5. Situational Analysis (including SWOT, market research, etc.) 6. Marketing Planning (including objectives, product/service, targeting, positioning, pricing, etc.) 7. Implementation & Control of the Marketing Plan (including logistics, personnel, facilities, etc.)