Select a product or service of your choice (it can be a new product or service that you are inventing). For your product or service, determine and submit the following items:

1)information on each of the 5 steps in the segmentation, targeting, and position process in Exhibit 9.1 on page 265

2)1 example of a perceptual map for your product or service (see example in Exhibit 9.10A on page 285)