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Select a product or service of your choice (it can be a new product or service that you are inventing). For your product or service,
Select a product or service of your choice (it can be a new product or service that you are inventing). For your product or service, determine and submit the following items:
1)information on each of the 5 steps in the segmentation, targeting, and position process in Exhibit 9.1 on page 265
2)1 example of a perceptual map for your product or service (see example in Exhibit 9.10A on page 285)
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