Select a publically traded company. Go to the companys Web site. Try one that you are familiar withyou shop at their store, eat at their restaurants, or wear their clothes. On their Web site, try to find their annual financial report. Sometimes, these are found under Investor Relations. Tasks:

For the company you selected, analyze your companys operations and the market in which it operates.

Evaluate the EVA, and free cash flow using the firms annual report. Analyze the firms ROA and ROE.

Explain the difference between the two measures.