Select a publicly traded firm of your choice that enjoys a large shareholder base. (Do not use Pfizer or Lulu Lemon). What challenges may this firm have encountered (or is likely to encounter) in terms of (a) incorporating ethics into financial management practices, and (b) maintaining/sustaining ethical practices in the face of internal or external (market) pressures? Frame your response relative to the financial manager's fiduciary duty to maximize shareholder's wealth.