Question
Select a retailer [You can't use Amazon or Walmart] that takes an omnichannel approach to retailing. Research and describe how they implement the omnichannel approach.
Select a retailer [You can't use Amazon or Walmart] that takes an omnichannel approach to retailing. Research and describe how they implement the omnichannel approach. What aspects do you think they are doing well? Why? What aspects do you think they need to improve? Why?
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One retailer that takes an omnichannel approach to retailing is Best Buy Best Buy is a consumer electronics and appliance retail giant that has successfully integrated both online and brickandmortar c...
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Strategic Management
Authors: Frank Rothaermel
4th Edition
1260092372, 978-1260092370
