1. Select a website that could benefit from paid search marketing. Select 2 keywords (keyword phrases, including the 'match type' you would specify). Based on a particular geographic location (for example, your city), if you were to guess, how much might your expected CPC be for that keyword?

How would an ad copy look for one of the keyword phrases using the format for an ad seen at the top of a Google search using this format?

Headine 1 - Headline 2 (usually blue in color on Google)

Ad path (ie.: www.website.com)

Description Line

Ad extensions (you may include up to 3 lines here)

1. For the website you identified in 1) above, can it be re-marketed?
2. Do you recommend video marketing be used in relation to this website? If not, why? If yes, how can it be used?