Select all that apply In the context of the defensive marketing approach, identify the true statements. (Check all that apply.) Multiple select question. Lower costs always signify that a company either has a poor service quality or uses substandard raw materials. A majority of the companies that provide high service quality charge higher prices than their competitors in the service industry. Customers who are content with the services offered by a company usually increase the sum of money they spend with that company. Word-of-mouth communication is considered the least credible source of information among service industries