Select all that apply In the context of the defensive marketing approach, identify the true statements. (Check all that apply.) Multiple select question. Customers who are content with the services offered by a company usually increase the sum of money they spend with that company. Word-of-mouth communication is considered the least credible source of information among service industries. Lower costs always signify that a company either has a poor service quality or uses substandard raw materials. A majority of the companies that provide high service quality charge higher prices than their competitors in the service industry