Select all that apply Select all of the components that are part of a customer-centric culture. Multiple select question. Adopting a relationship business model overall, with mutually shared rewards and risk management. Increasing formalization of customer analysis processes. Presenting customers with guaranteed low prices as a result of the partnership. Redefining the selling role within the firm to focus on customer business solutions. Taking a proactive leadership role in educating customers about value chain opportunities available. Focusing on continuous improvement principles stressing customer satisfaction and loyalty