Select all that apply What elements must be in place for effective marketing planning to occur? Select all that apply. Multiple select question. A firm's inflexible internal structure becomes an impediment to a customer orientation. Everyone in an organization must understand and support the concept of customer orientation. All internal organizational processes and systems must be aligned around the customer. Firms must balance a high level of customer focus with production capabilities.True or false: Using information to drive marketing decisions is a key element of marketing planning