Select an ad on a social media platform (YouTube, LinkedIn, Instagram, Vimeo, Facebook, Twitter, Tumblr, and other social media) of your choice. Provide citations and references for the advertisement. After reading the unit text and watching the content of the selected ad, answer the below questions:

• Would you consider the ad to be an emotional or rational ad? Why or why not?
• Who do you think is the target audience for the ad?
• Why or not should people want to share the ad for it to go viral?
• Is the content for your chosen social media platform more suitable for B2B, B2C, or both?
• How often is it more likely for a lead (potential customer) to convert when developed throughemployee social marketing? Why?
• List three social media that you consider most suitable for a customer testimonial and Why?