select an industry/firm/good, and an in-depth analysis of it.

Section I - Industry Description

This section will feature an overview of the industry that you are analyzing. You will think about and describe the good along with the base for those who would purchase your good.

Some things to consider, or to help with this section:

• What good/industry are you analyzing?
• Who would be the target crowd for this good?
• Is this industry national, regional, or only within one metropolitan area?