Select an organization with multiple divisions or product lines to analyze. For example, Apple would likely be considered to have multiple divisions, such as those associated with iTunes, iPods, iPhones, iPads, and Mac computers.

Assess your chosen organization's key divisions. To do this, place five column headings at the top of a worksheet. Title the columns as follows: Divisions, Revenues, Profits, Market Share Position, and Industry Growth Rate. Assess your organization's key divisions in each of these five categories. This information will help provide the foundation necessary to successfully complete a BCG matrix

BCG Matrix Stars Question Marks Cash Cows Dogs High Market Share Low