Question
Select any Canadian apparel/clothing company and explain the following based on Customer Relationship Management: 1. Explain in detail with examples/data how company's CRM platform addresses
Select any Canadian apparel/clothing company and explain the following based on Customer Relationship Management:
1. Explain in detail with examples/data how company's CRM platform addresses all aspects of identifying customers, creating customer knowledge, building customer relationships, and shaping their perceptions of the organization and its products.
2. Explain company's customer intimacy platform that requires that both parties get to know one another, and help, trust and make a commitment to one another for the long-term.
3. Explain how company creates multi-channel platform - a network of communication channels through which it is possible to communicate to customers "any where, any time, any place."
4. Explain with examples how company meet the needs of existing customers in a responsive way, while identifying opportunities for growth within the existing customer base as well as gaining new customers.
(with references)
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