Select any multinational company with multi$-$product portfolios and explain the following

based on International Marketing Research:

$(2$ Marks each$)$

$1.$ Explain in detail company$$s different market research methodologies $$ both primary and

secondary research methods to understand the wants and needs of different consumer

segments in international markets.

$2.$ Explain in detail with examples, company$$s market segmentation importance to

understand demographic and psychographic impacts in the international marketplace.

$3.$ Explain company$$s product development strategy $$ standard, differentiated $($modified$,$

customized, new product development$)$ or mixed to draw maximum competitive

advantage in international markets.

$4.$ Explain with at least one example $$ company$$s product launch in an international market

that turned unsuccessful $$ important reasons for failure $($market research, product

development, production, distribution, market segmentation, marketing$-$mix, product

awareness$)$ and important lessons learned incorporated in future product launches.

$5.$ Explain with at least one example $$ company$$s product launch in an international market

that turned successful $$ important reasons for success $($market research, product

development, production, distribution, market segmentation, marketing$-$mix, product

awareness$)$ and important lessons learned incorporated in future product launches.

Guidelines:

$$ Answers need to be computer type$-$written and uploaded on Google Classroom as

Word$/$Pdf file.

$$ Student need to specifically mention their name as well as student id$.$

$$ Each question need to be attempted on student$$s own words in at least $2$ paragraphs.

$$ Each response need to be supported by factual data $($figures$,$ tables, graphical

representation, flow charts, pictures, financial statements etc.$)$ based on the company

selected

$$ Please cite appropriate references.

$$ Grades will be awarded based on specific$-$ness, practicality and integration of the

concept.

$$ Avoid copying or sharing and if any paper$/$assessment found on the same will be

awarded zero.