Select any multinational company with multi$-$product portfolios and explain the following

based on International Marketing Research:

$(2$ Marks each$)$

$1.$ Explain in detail company$$s different market research methodologies $$ both primary and

secondary research methods to understand the wants and needs of different consumer

segments in international markets.

$2.$ Explain in detail with examples, company$$s market segmentation importance to

understand demographic and psychographic impacts in the international marketplace.

$3.$ Explain company$$s product development strategy $$ standard, differentiated $($modified$,$

customized, new product development$)$ or mixed to draw maximum competitive

advantage in international markets.

$4.$ Explain with at least one example $$ company$$s product launch in an international market

that turned unsuccessful $$ important reasons for failure $($market research, product

development, production, distribution, market segmentation, marketing$-$mix, product

awareness$)$ and important lessons learned incorporated in future product launches.

$5.$ Explain with at least one example $$ company$$s product launch in an international market

that turned successful $$ important reasons for success $($market research, product

development, production, distribution, market segmentation, marketing$-$mix, product

awareness$)$ and important lessons learned incorporated in future product launches.