Question
Select ANY TWO out of the FIVE marketing orientations (referring to production concept, product concept, selling concept, marketing concept and societal marketing concept). Compare and
Select ANY TWO out of the FIVE marketing orientations (referring to production concept, product concept, selling concept, marketing concept and societal marketing concept). Compare and contrast the characteristics of the TWO selected marketing orientation concepts, and provide your stand (position) and justifications on which concept is more relevant in the contemporary marketing strategies
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Finance For Non Financial Managers
Authors: Pierre Bergeron
6th Edition
0176501630, 9780176501631
