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Select Audio Inc. sells electronic equipment. Management decided early in the year to reduce the price of the speakers in order to increase sales volume.
Select Audio Inc. sells electronic equipment. Management decided early in the year to reduce the price of the speakers in order to increase sales volume. As a result, for the year ended December 31, the sales increased by $19,200 from the planned level of $1,071,000. The following information is available from the accounting records for the year ended December 31. Actual Planned Increase or (Decrease) Sales $1,090,200 $1,071,000 $19,200 Number of units sold 21,000 2,700 23,700 Sales price $46 $51 $(5) Variable cost per unit $8 $8 $C a. Prepare an analysis of the sales quantity and unit price factors. Use a minus sign for any negative amounts. Select Audio Inc. Contribution Margin Analysis-Sales For the Year Ended December 31 Effect of changes in sales: $ Sales quantity factor Unit price factor Total effect of changes in sales the actual variable cost per unit was $8, as b. Did the price decrease generate sufficient volume to result in a net increase in contribution margin planned
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