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Select choice C (Video surveillance cameras in Asia) and answer the five following question Choose one of the following product categories and regions then answer

Select choice C (Video surveillance cameras in Asia) and answer the five following question

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Choose one of the following product categories and regions then answer the questions. Remember to justify your answers. A) Bottled water and Africa b) Xmas decorations and Continental America c) Video surveillance cameras in Asia d) Oral care products into Europe 1. Using the market entry expansion strategies matrix choose the entry method that you feel is most appropriate for your product/region. (10 Points) 2. Segment, Target and Position your chosen product into its region. Which positioning strategies will you use? Justify your answers and don't forget to provide references for any research. (30 points) 3. Describe the supply chain, value chain, and logistics. List and briey describe the most important distribution activities. (10 points) 4. Outline your marketing mix including Product including adaptations if required, Pricing decisions and rational, Place : Where will your product be accessible and rational, Promotional and positioning adaptations if required. (40 points) 5. What are the main forms of communication that you would choose to promote your products and why? (20 points)

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