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select five (5) categorical and five (5) continuous variables that you consider to be most informative , meaning those that provide you with what you

  1. select five (5) categorical and five (5) continuous variables that you consider to be most informative, meaning those that provide you with what you believe to be the most interesting descriptors of the 5,000 customer records contained in this data file, and
  2. clearly explain why you consider the 10 above variables to be most interesting explain in a very professional way as a business analyst point of view Customer id. Gender Age Education years Employment length Retired Marital status Household size Household income Number of pets Home owner Car ownership Car value Commute time Political party Votes Card tenure Active lifestyle TV watching hours Movie rental Internet Wireless internet Smartphone Twitter account Linked in account Facebook account Owns PCs News subscriber Brand tenure months Monthly brand spend SKU1 Cumbrand spend SKU 2 Monthly brand spend SKU3 Cumbrand spend SKU 3

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