Select one (1) product from the list below Product List Luis Vuitton Wallet Adidas Cricket Equipment San Pellegrino Sparkling Water Cadbury Dairy Milk Chocolate bar Instant Pot (electronic Cooker) Heinz Tomato Ketchup Ray ban Sunglasses Rudsak Jackets Dairy Queen Ice cream cakes Chosen Product 2 Now, you should classify its distribution as selective, exclusive or intensive , justifying why do you think this product has this type of distribution Type of distribution Why 3 Apply the model below, justifying each phase (you can research or develop yourself) Six Steps in Strategic Planning Define the type of business (corporate mission) Set long run and short run objectives Determine the customer market Devise an overall, long run plan Implement an integrated strategy Evaluate and correct (fine tune) 4 Now you should answer the questions below about a retailer that sells the chosen product Name one (1) retailer that sells the product that you chose above How is this retailer developing its customer database How does this retailer is ensuring the win win approach and the total retail experience 5 General Question about the study of Retailing What is the difference between institutional, functional and strategic approaches Explain Briefly each one of them

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Posted on Jul 03, 2024

Select one (1) product from the list below: Product List: Luis Vuitton Wallet Adidas Cricket Equipment San Pellegrino Sparkling Water Cadbury Dairy Milk Chocolate bar

Select one (1) product from the list below:

Product List:

Luis Vuitton Wallet
Adidas Cricket Equipment
San Pellegrino Sparkling Water
Cadbury Dairy Milk Chocolate bar
Instant Pot (electronic Cooker)
Heinz Tomato Ketchup
Ray-ban Sunglasses
Rudsak Jackets
Dairy Queen Ice cream cakes

Chosen Product:

2. Now, you should classify its distribution as "selective, exclusive or intensive", justifying why do you think this product has this type of distribution.

Type of distribution:

Why:

3. Apply the model below, justifying each phase (you can research or develop yourself):

Six Steps in Strategic Planning

Define the type of business (corporate mission)
Set long-run and short-run objectives
Determine the customer market
Devise an overall, long-run plan
Implement an integrated strategy
Evaluate and correct (fine-tune)

4. Now you should answer the questions below about a retailer that sells the chosen product.

Name one (1) retailer that sells the product that you chose above.
How is this retailer developing its customer database?
How does this retailer is ensuring the win-win approach and the total retail experience?

5. General Question about the study of Retailing: What is the difference between institutional, functional and strategic approaches? Explain Briefly each one of them.