select ONE company listed above and brief presentation by evaluating their current sales promotion and direct marketing (traditional, digital and social media) strategies. You are required to do the following tasks:

I choose H&M CLOTHING COMPANY

https://www.hm.com/entrance.ahtml?orguri=%2F

1. Gather evidences (i.e., sales promotional materials, websites, etc) from printed newspaper/magazine and/or online sources of the selected company.

2. Evaluate the advantages and disadvantages of the company's sales promotion and direct marketing strategies.

3. Recommend how the company could improve their sales promotion and direct marketing strategies.