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Select one key issue affecting a brick and mortar retailer transitioning to e-retail and justify it. This issue should be significant in terms of implications

Select one key issue affecting a brick and mortar retailer transitioning to e-retail and justify it. This issue should be significant in terms of implications for the organisation's strategic performance and outcomes. Explain why this key issue is significant for the retailer specifically. How / why this is going to impact the performance and outcomes of the retailer?

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