Select one of the following brands: Kraft Foods, Tim Hortons, Air Canada, CFL, or Lululemon, and review their social media posts. Using your selected brand, critique how you think the company's social media efforts are currently impacting their branding customer relations, corporate communications, and marketing. What are they doing well and where can they do better? NOTE: Be specific and ensure that you incorporate from both assigned readings and external research. Always cite your work