Select one of the following business scenarios to complete this assignment over. Recently a major toy manufacturer was challenged by its management team to grow sales of its top brand. The brand's marketers faced a big challenge and were considering a bold (and potentially risky) change to help shift the brand's growth trend upward. Consumer research was carefully crafted to understand shoppers' reactions to the revised packages. A. A major international manufacturer of a food product sold in grocery stores had a database of consumer contacts going back several years and consisting of several million records. The Consumer Affairs department wanted to develop the strategic value of the database and also wanted to improve methods used to deal with consumer inquiries and potential problems. B. At the dawn of the digital age, a major international manufacturer of electronic systems and components assigned a team of engineers to develop digital games for the new electronic devices then emerging. The engineers viewed this as an opportunity to convert checkers, chess, and similar board games into electronic versions. C. 1. In a paragraph, explain what this company might be interested in using marketing research techniques to discover. 2. Identify at least 4 variables that are important in this exploration. 1. 2. 3. 4 3. Using the above identified variables, list three Hypotheses or Research Questions: 1. 2. 3. 4. In a paragraph, explain what methods of research collection you would use to find the answers to the above RQs and Hypotheses. Where would you look for the data, who would your sample be, etc. 5. Assign your variables to one of the following Data Sets and run the appropriate statistical test for your hypothesis/research question. Do note that this data will work best for t-tests, correlations and Data Set One 9 4 9 Data Set Two 6 9 6 6. Based on your findings, what are the managerial implications from this data? What actions would you suggest the company take? Again, write this in paragraph form Select one of the following business scenarios to complete this assignment over. Recently a major toy manufacturer was challenged by its management team to grow sales of its top brand. The brand's marketers faced a big challenge and were considering a bold (and potentially risky) change to help shift the brand's growth trend upward. Consumer research was carefully crafted to understand shoppers' reactions to the revised packages. A. A major international manufacturer of a food product sold in grocery stores had a database of consumer contacts going back several years and consisting of several million records. The Consumer Affairs department wanted to develop the strategic value of the database and also wanted to improve methods used to deal with consumer inquiries and potential problems. B. At the dawn of the digital age, a major international manufacturer of electronic systems and components assigned a team of engineers to develop digital games for the new electronic devices then emerging. The engineers viewed this as an opportunity to convert checkers, chess, and similar board games into electronic versions. C. 1. In a paragraph, explain what this company might be interested in using marketing research techniques to discover. 2. Identify at least 4 variables that are important in this exploration. 1. 2. 3. 4 3. Using the above identified variables, list three Hypotheses or Research Questions: 1. 2. 3. 4. In a paragraph, explain what methods of research collection you would use to find the answers to the above RQs and Hypotheses. Where would you look for the data, who would your sample be, etc. 5. Assign your variables to one of the following Data Sets and run the appropriate statistical test for your hypothesis/research question. Do note that this data will work best for t-tests, correlations and Data Set One 9 4 9 Data Set Two 6 9 6 6. Based on your findings, what are the managerial implications from this data? What actions would you suggest the company take? Again, write this in paragraph form
