• Select one of these sports for purposes of determining market size and categories of revenue streams:
• • Professional basketball-U.S. (mens NBA or womens WNBA)
  • Professional soccer-U.S. (mens or womens)
  • Ski industry-U.S. (see notes below)
  • Professional hockey-U.S. (NHL)

• Conduct online research to determine an annual market size (total revenues) and document your finding along with references. (5 points)
• Conduct online research to determine how the market is broken down in terms of core revenue streams (reference table 1.2 of the text) and document your findings. (5 points)
• Assess how the market is growing or declining (5 points)