Select one question from the list below to answer. Then, find a peer's post and respond to their discussion answer.

Chapter 5: Understanding Consumer and Business Buyer Behavior:

1. Marketers often target consumers before, during, or after a trigger event an event in ones life that triggers change. For example, after having a child, new parents have an increased need for baby furniture, clothes, diapers, car seats, and many other baby-related goods. Discuss other trigger events that may provide opportunities to target the right buyer at the right time.

2. Identify the stages of the adoption process and describe what might happen at each stage when a consumer considers a new smartphone.

3. A recent retailing movement is cashless stores, which align with the consumer trend away from cash purchases in favor of purchases with debit cards, credit cards, or electronic payments like Apple Pay and Google Pay. Stores and restaurants feel going cashless makes transactions faster, reduces their risk of theft, and cuts costs associated with money management. However, critics of cashless retailers say they discriminate against consumers who avoid bank accounts and credit cards, which often includes consumers with poor credit or undocumented immigrants. Consider whether a specific pizza restaurant near your university should go cashless.